Are there any conversion rates that I can consider when marketing Evivve? : Evivve - The Leadership Game

Are there any conversion rates that I can consider when marketing Evivve? Print

Created by: Mohsin Memon

Modified on: Thu, 3 Jun, 2021 at 2:41 AM

Conversions in converting here are like any other sales initiative. They depend wholly on the top of the funnel -quality and quantity. And although much of the conversion actually depends on who you market the game to, our experience of hosting Evivve for demos/marketing tells us the following*:

Of the 100% of people you invite to join a demo game, roughly 50% will join
Of the 100% of those who join, 20% will likely see a near-term need for the game
Of the 100 % of those who see a near-term need, 25% will likely buy the service

*Assumption: All invitees are L&D Managers, Directors, Decision Makers

Mohsin is the author of this solution article.

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Are there any conversion rates that I can consider when marketing Evivve? Print

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